Sensory Solutions has multi-disciplinary teams well versed in our approach, specific to each clients brand experience challenge. We draw from a broader group of highly experienced researchers, with agency and client experience. They then work collectively with a range of methodologies.
These methodologies are used to gain deeper understanding and discover the rich truths behind a brand that can influence purchase intent.
The methodologies include:
- Sensory Testing
- Quantitative research (CLT, IHUT and online)
- Qualitative research (groups and depths)
- Trained Panels
- Sensory Semiotics
- Preference mapping
- Conjoint analysis and modelling