How we do it

Sensory Solutions has multi-disciplinary teams well versed in our approach, specific to each client’s brand experience challenge. We draw from a broader group of highly experienced researchers, with agency and client experience. They then work collectively with a range of methodologies.

These methodologies are used to gain deeper understanding and discover the rich truths behind a brand that can influence purchase intent.

The methodologies include:

  • Sensory Testing
  • Quantitative research (CLT, IHUT and online)
  • Qualitative research (groups and depths)
  • Trained Panels
  • Sensory Semiotics
  • Preference mapping
  • Conjoint analysis and modelling

Macro shot of man's eye with visible blood vessels